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Thumbtack Brand Illustration Style

Thumbtack

In the winter of 2018, Thumbtack engaged us to strategize and define their illustration style and system, with the mission to clearly reflect the identity of a company, speak clearly and empathetically to the people who use their platform, and scale across product and marketing in a versatile and consistent way through an illustration system.

This several month project included a major design sprint to produce two stand out concepts for stakeholder approval, refining a final concept and style, and implementing 60+ illustrations ongoing across the platform and marketing portal.

Read an in-depth article on the process in theĀ blog!

    Strategy & Brand Illustration
    Krystal Lauk
    Animation
    Little Labs
  • thumbtack_mockup_screen1
  • thumbtack-promotions-share_your_location
  • thumbtack_choose_jobs
  • thumbtack_mockup_screen2
  • thumbtack-Explain-pay_per_contact
  • thumbtack_mockup_screen3
Thumbtack_wedding_planning
  • Thumbtack-email-onboarding_series-theres_no_stopping_you_now@1600px
  • thumbtack-email-trust@1600px
  • Thumbtack-Email-you_can_get_anything_done
  • thumbtack-empty_states-insights
  • thumbtack-Explain-compare_pros
  • thumbtack_email_its_free
  • thumbtack_empty_state_photo_library
  • thumbtack_empty_state_inbox
  • thumbtack_emptystate_empty_results
  • Thumbtack-notifications
  • thumbtack_progress-success_generic
  • Thumbtack_promote_icon