Objective Wellness Animated Ads

Craftsman Plus

Objective Wellness, a natural vitamin supplement company, was in need of a series of advertisements showing the benefits of the product to be shown across social media. Working with NYC based agency Craftsman Plus, we created a collage paper look to expand on the friendly, hand crafted style of the Objective brand. We then transformed this style into a series of illustrated storyboards that told the stories of a variety of use cases, which were then animated.

    Art Direction
    Krystal Lauk
    Storyboards and Illustration
    Krystal Lauk
    David Lantz