GPay Football Campaign
To kick off the football Superbowl season, GPay launched a gamified promotional microapp that involved a series of offers that users play to win. Lauk Haus was responsible for the overall concept, style direction, and creation of all visual illustrated assets and animations. We leaned into the theme of trading cards, to create a feeling of nostalgia and encourage the user to feel they are collecting a prized asset.
Trading Cards Collectibles
When a user wins an offer, a pop up screen appears with the trading card that is placed in their collection.
Use Google Play
Collect Football Cards
Social Media Promotional Material
Oops Error State
Payflow Success Screen