google_play-Holiday_Hub-cyberweek

Google Play Cyber Week Marketing Campaign

Google

Lauk Haus defined and led the overall concept Google Play‘s four phase holiday merchandising campaign, which was then delegated to illustrators across the Play UX team. Inspired by the likes of Mary Blair, the holiday campaign took on a geometric environment that changed themes throughout the phases.

Cyber week was one such phase that Krystal Lauk Studios defined and implemented, creating around 30 unique illustrations for one of the largest campaigns of the year.

    Design Strategy & Illustration
    Krystal Lauk
Lifecycle_general-xfn-cyberweek
google_cyberweek_mockup
google_play-movies_cyberweek
special_books_leon_cyberweek
google_cyberweek_mockup_02
Google_Play-Discount-games-Games-cyberweek
I’ve worked with Krystal on a number of projects, and I can tell you she’s an absolute pleasure to work with. She helped make working with the merchandising team on Google Play a smooth process, taking illustrated campaigns to the next level. It was a no brainier to bring Krystal Lauk Studios [fmr name of Lauk Haus] on a number of projects post Google, for Firewood Marketing.
Bethanne English, Director of Creative Resources at Firewood Marketing (previously at Google)
Families-xfn_cyberweek