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Checkr Animated Ad

Checkr

Checkr, a background checking company, approached Lauk Haus to create an illustration style to be expanded on in the future and used as a part of their brand framework. Through concepting on the higher vision of what it means to perform background checks that are aligned with Checkr’s values, we created the theme, “Discovery into the Inner World.” This concept communicates that background checks act as insight into information about a person that’s not displayed at face value. It explores the discovery behind each background check, revealing positive and negative energies through visually creating environments that exist within each person.

The style that emerged from this are abstract environments that characters find themselves in. These environments are lush, colorful, and diverse- just like the people applying for the companies that use Checkr’s platform.

The first project we flexed this illustration style on was an animated video ad that completed an extensive marketing campaign, aimed at communicating the benefits of the Checkr + Greenhouse partnership.

    Art Direction & Illustration
    Krystal Lauk
    Animation
    David Lantz
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Working with Krystal was fantastic. Her illustrations brought our messaging to life and showcased our solution in an inspiring and creative manner. After incorporating her work into our marketing campaigns we saw a three-fold increase in campaign conversions.
Mackie Kopp, Marketing Manger at Checkr
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